GOOGLE ADS
What is Google Ads?
- Campaigns: These are the overall strategies for your ads.
- Ad Groups: These are smaller groups of ads that target specific keywords.
- Keywords: These are the words people search for that trigger your ads.
- Ad Creatives: These are the actual ads that people see.
- Bidding: This is how much you’re willing to pay for each click on your ad.
- Ad Extensions: These are extra bits of information, like phone numbers or links, that can appear with your ad.
- Quality Score: This is a measure of how relevant and useful your ad is to people seeing it.
- Ad Placement: This is where your ad appears on the page.
- Budget Control: This is how much you’re willing to spend on your ads each day or month.
- Conversion Tracking: This is tracking how many people take a desired action after clicking on your ad.
- Targeting Options: These are the criteria you use to decide who sees your ads.
- Ad Scheduling: This is when your ads appear.
- Remarketing: This is showing ads to people who have already visited your website.
